The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
War Stories
Agency: BCW + Brady + BURN + Lafayette Street Studio
Client: Brady Category: Film & Video for Good
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Craft / Art Direction
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Mixing
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / Use of Media in IP & Product Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Technology for Good
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Popular Culture Impact
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation Category: Popular Culture Impact
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Direct Marketing for Good
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Sunny Days
Agency: T-Change Design Studio / Nanjing
Client: Lingnan Art Publishing House Category: Editorial / Books
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Data Visualization / Dynamic / Responsive
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Innovation / New Ideas in Public Relations
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Out of Home
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Design
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Brand Identity
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Integrated / Omnichannel Campaigns for Good
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Gaming for Good
Rush
Agency: Abby World / Stockholm + IQ Initiative / Stockholm
Client: IQ Initiative Category: Social Post / Single Platform Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Craft / Art Direction
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Digital & Online / Websites & Mobile
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Radio & Audio for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Creative Effectiveness / Non-Profit / Charity
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Content at the Speed of Culture
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Typography / Typeface Design
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Products for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Products for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Creative Use of Data
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Use of Data
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Physical Products
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Craft / Data-Driven Personalization
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Streaming and Influencer
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Design for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Influencer Marketing / Multi-Channel
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Experiential & Immersive for Good
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Billboards & Transit / Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Utility
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Out of Home
Don't eat Pigs
Agency: Grey London + Biscuit Filmworks / London
Client: Peta Category: Animation / Single
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Public Relations
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Direct Marketing
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Use of Gaming as a Tool
Award:
2024 Film & Video Silver Pencil
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI020S
Award:
2024 Pharma Silver Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Craft / Art Direction
Annual ID:
OS24_PH011S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Mixing
Annual ID:
OS24_MS012S
Award:
2024 IP & Product Design Silver Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / Use of Media in IP & Product Design
Annual ID:
OS24_IP009S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology for Good
Annual ID:
OS24_CT007S
Award:
2024 Cultural Driver Silver Pencil
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Popular Culture Impact
Annual ID:
OS24_CD005S
Award:
2024 Cultural Driver Silver Pencil
Agency:
Special Australia + Dylan Alcott Foundation
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Popular Culture Impact
Annual ID:
OS24_CD006S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Direct Marketing for Good
Annual ID:
OS24_DM023S
Award:
2024 Out of Home Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH015S
Award:
2024 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Lingnan Art Publishing House
Title:
Sunny Days
Category:
Editorial / Books
Annual ID:
OS24_DE017S
Award:
2024 Creative Use of Data Silver Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS24_CU004S
Award:
2024 Public Relations Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR021S
Award:
2024 Pharma Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Annual ID:
OS24_PH008S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Design
Annual ID:
OS24_MS011S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Brand Identity
Annual ID:
OS24_HW009S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG014S
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Gaming for Good
Annual ID:
OS24_GA016B
Award:
2024 Social Media Bronze Pencil
Agency:
Abby World / Stockholm + IQ Initiative / Stockholm
Client:
IQ Initiative
Title:
Rush
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM027B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_IG024B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Production Design
Annual ID:
OS24_MI048B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Annual ID:
OS24_HW028B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM034B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Annual ID:
OS24_RA010B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE013B
Award:
2024 Cultural Driver Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD010B
Award:
2024 Design Bronze Pencil
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Typography / Typeface Design
Annual ID:
OS24_DE032B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Annual ID:
OS24_HW020B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Annual ID:
OS24_IP011B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Annual ID:
OS24_IP013B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU013B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Use of Data
Annual ID:
OS24_IC009B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Physical Products
Annual ID:
OS24_EX033B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_HW029B
Award:
2024 Gaming Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Streaming and Influencer
Annual ID:
OS24_GA010B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Physical Items
Annual ID:
OS24_DM030B
Award:
2024 Design Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Design for Good
Annual ID:
OS24_DE042B
Award:
2024 Social Media Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM033B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX035B
Award:
2024 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH029B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Storytelling
Annual ID:
OS24_CU009B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Utility
Annual ID:
OS24_IN017B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_SM041B
Award:
2024 Pharma Bronze Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Out of Home
Annual ID:
OS24_PH017B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Grey London + Biscuit Filmworks / London
Client:
Peta
Title:
Don't eat Pigs
Category:
Animation / Single
Annual ID:
OS24_MI043B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Annual ID:
OS24_HW026B
Award:
2024 Pharma Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Annual ID:
OS24_PH015B
Award:
2024 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH026B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Use of AI / Visuals
Annual ID:
OS24_CT013B
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA013B